Look at it this way... Everywhere we look, “framing” affects how we see things. Frames restrict our view, keeping us from seeing the whole truth, and subtly influencing our take on everything from deck-chairs to democracy. This upbeat, punchy guide to framespotting will open your eyes and your mind. Learn to notice frames and it’s amazing what else you’ll see: fresh ideas; how and why you’re being hoodwinked; and how you’re part of the transition from growth to growing up. Framespotting is empowering and liberating. And you’ll never look at sprinklers or economists the same way again.
REVIEWS & ENDORSEMENTS
Framespotting: Changing How You Look At Things Changes How You See Them is a refreshing, radical work that explores the politics of "framing." Written in a simple, straightforward style and accompanied by quirky illustrations, it's the kind of book anyone could pick up and read quickly and understand... By highlighting some of the hidden assumptions behind the narratives that the political and economic elites push on the general public, the authors make plain a process that is often consciously hidden... Ending with a rallying call for action to combat the looming threat of climate change, Framespotting is a wise and unusual book that you'll want to pass on to your friends and family as soon as you've finished it. Inspirational. ~ Ian Sinclair, The Morning Star
Look at it this way... Everywhere we look, “framing” affects
how we see things. Frames restrict our view, keeping us
from seeing the whole truth, and subtly influencing our
take on everything from deck-chairs to democracy. This
upbeat, punchy guide to framespotting will open your
eyes and your mind.
"A very enjoyable read. I loved the simple, crisp language, and the illustrations work really well. There's a refreshing determination here to change the whole 'mood music' behind the way we address important issues." ~ Jonathon Porritt, Environmentalist; Chancellor of Keele University, Personal communication
"This book is a really salutary encouragement to challenge what you think are the obvious ways to frame questions and possibilities. It is hopeful, realistic and original; what more could you ask from a book about learning to think afresh?" ~ Rowan Williams, Former Archbishop of Canterbury; Master of Magdalene College, Cambridge
“At a time when the medium has become the message, and transformed the message, it is crucial that we retain the ability to think outside the box and the frame...in other words laterally. This work en-courages just that in an entertaining and challenging way.” ~ Michael Mansfield QC, Radical Lawyer; Professor of Law at City University
"A stimulating, lateral view of life." ~ Rt Hon Peter Hain MP, Former Leader of the House of Commons, former Secretary of State for Northern Ireland
“This is a book that flips our way of thinking - when we do that we open our eyes to new ways of ap-proaching old and redundant ways of doing. Zoom! suddenly our perspective shifts and new solutions emerge.” ~ Polly Higgins, Arne Naess Chair for Global Justice and the Environment
“There is a delightful lightness of touch in Zoom Control by Laurence and Alison Matthews. Rather than hammering the reader with facts and figures they provide something that is rare in writing about climatic upheaval. Their book, instead, gives us a wide range of new ways to understand and think about the challenges ahead. It is simply and effectively illustrated, and has insights that will refresh both the expert and someone new to the subject.” ~ Andrew Simms, Fellow of the New Economics Foundation, author of 'Tescopoly' and 'Cancel the Apocalypse'